Press Release Summary = How to start and run a very profitable informatiom marketing business from your home, in your spare time
Press Release Body = The Three Words Your Web Site Can\'t Live Without
We have already dealt with the first one of the three in a prevoius article,this time around we are covering the other two. 1. Lead Product
A key to any successful site is that they have one main product as a lead product. You DO NOT want to focus on all of your products to each new visitor to your site.
Too many choices will confuse the average prospect. Give them on main choice that you focus on continually throughout your site and all your materials. I have tested both methods.offering on product mainly and having web site which resembles a catalog approach. The one product approach actually outsold the catalog by around 2 to 1.
Too many products only caused confusion for my visitors, and confused prospects that can't decide what they want usually don't buy anything. Although a few major companies have been able to get away with the catalog approach, its is just too difficult for the average small business.
2. Backend
The principle of the backend is so neglected by most businesses that many people don't even realize how powerful understanding it can be.
If you develop a good backend product which many of your customers go on to purchase, you almost have unlimited money machine for your business.
For example: Lets say you are in an information business selling low cost audio tape set and a larger video package. The first product you have sales for $50.900(and cost $25.00 for dropshipping from the owner) while your second package sales for $300.00(and costs $150.00 dropshipping from the owner).
If the first product you sell to customers sales for $50.00 and costs you $25.00 to fulfil, you have $25.00 potential earnings from it where you have to pay advertising expenses from. If it costs you on average $20.00 advertising expense for each new customer, you would be earning $5.00 profit on every new customer.
What happened though if you included sales letter for your $300.00 course in every $50.00 package people bought?
If 1 out of 5 customers you brought in on the first product would also buy your second product for $300.00, you would be earning an extra$150.00 off of every 5 customers. You front end your profits would have been $25.00 for these 5 customers and your backend profits would have been $150.00 without spending more than a couple of cents extra for sales letter included in the packages.
The money is in the backend sale. Don't forget about it.
Successful Internet Marketing can be accomplished by just understanding these three words: Free, Lead Product, Backend. It may sound a little too simple, but these words are three major keys to creating a profitable Internet business.
The more you understand about each of them, the closer you will come to the dream business you are continually creating online.
Web Site = http://www.internationalmarketingcenter.com
2022
